Essays about: "Lennard Dietrich"

Found 1 essay containing the words Lennard Dietrich.

  1. 1. Data: To Share or Not To Share? - An analysis of factors impacting the intention of consumers to share transportation data in the Swedish inner-city mobility context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonas Adams; Lennard Dietrich; [2019]
    Keywords : Consumer Behavior; Data-Sharing; Mobility; Unified Theory of Acceptance and Use of Technology; Structural Equation Modelling;

    Abstract : In this research project, we conducted a mixed methods study to analyze the factors that have an impact on the consumer's intention to share data. Whereas the vast majority of academic research on the consumer focuses on data privacy concerns, there is little research on the intention to share data from the consumer's perspective. READ MORE