Essays about: "Leona Saliju"
Found 2 essays containing the words Leona Saliju.
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1. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems
University essay from Jönköping University/Internationella HandelshögskolanAbstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE
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2. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. READ MORE