Essays about: "Leonie Greife"
Found 1 essay containing the words Leonie Greife.
1. Let’s Get Hyggelig in Denmark: A Qualitative Case Study About Place Branding in Times of MediatizationUniversity essay from Lunds universitet/Institutionen för strategisk kommunikation
Abstract : Let’s get hyggelig in Denmark – a qualitative case study about place branding in times of mediatization In a world that is coined by globalization, individualization, commercialization and mediatization, place brands try to use their cultural assets to distinguish them- selves from others and compete for tourists. Although literature on place branding acknowledges the importance of culture, there is still a lack of culturally informed research in the field of place branding. READ MORE