Essays about: "Leonie Jil Sofia Mentrup"
Found 1 essay containing the words Leonie Jil Sofia Mentrup.
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1. Understanding the Complexity of Emerging Markets from a Multinational Company Perspective - A Case Study of the Nigerian Dairy Sector
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Reduced growth rates in saturated developed economies have put increasing pressure on multinational companies (MNCs) to expand to rapidly developing emerging markets and capitalize on their value potential. Yet, this value potential comes with several challenges which are very different from what firms experience in developed countries, especially with regards to the bottom of the pyramid. READ MORE
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