Essays about: "Leonie Schreck"
Found 1 essay containing the words Leonie Schreck.
1. Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goodsUniversity essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi
Abstract : Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). READ MORE