Essays about: "Leyang Pan"

Found 1 essay containing the words Leyang Pan.

  1. 1. Exploring the Applicability of Gamification in Online Booking Negotiation: Design Process and Evaluation

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Leyang Pan; [2018]
    Keywords : Gamification; Online Booking; Negotiation;

    Abstract : Negotiation is an essential part of the user journey in online booking experiences, while it is often perceived as non-engaging and stressful because of the great amount of details that need to be taken care of, which would result in frustration and other negative experience. Aiming to increase the user engagement in the booking negotiation process, this study explored the applicability of gamification in an online booking negotiation tool for booking artists, by following the MDA game design framework (mechanics, dynamics, aesthetics) and taking a three-round user-centred iteration. READ MORE