Essays about: "Leyre Hermana García-Agulló"

Found 2 essays containing the words Leyre Hermana García-Agulló.

  1. 1. From commercial product to art piece: luxury in the search of virtual exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
    Keywords : luxury; luxury brand; art; artification; cultural capital; Business and Economics;

    Abstract : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. READ MORE

  3. 2. A framework for external crisis communication due to wolrd instability: A qualitive study on the travel industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leyre Hermana García-Agulló; Christopher Kewenter; [2020]
    Keywords : Covid-19; Tourism management; Travel industry; External crisis communication.; Business and Economics;

    Abstract : Travel today is not as self-evident as it has been the last few decades. This paper takes on a mission to investigate how external factors such as natural disasters, geopolitical tensions, and above all; epidemics, call for an external crisis communication for travel and tourism companies... READ MORE