Essays about: "Li Jinting"
Found 1 essay containing the words Li Jinting.
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1. An Empirical Study on Greenwashing and Consumers' Green Purchase Intention in Chinese Electrical Appliance Market
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Purpose: This study aims to inform readers whether greenwashing in the Chinese electrical appliance market impacts consumers' green purchase intention. Methods: This study uses theory of planned behaviour as the theoretical basis to construct a structural equation model. An online questionnaire survey was conducted on 521 participants. READ MORE
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