Essays about: "Li Zhang"

Showing result 1 - 5 of 21 essays containing the words Li Zhang.

  1. 1. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Keywords : Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Abstract : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. READ MORE

  2. 2. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  3. 3. The Quality of CSR Reporting in SMEs in China--Empirical Analysis in Perspective of Ownership Structure

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Li Zhang; Jingyi Zuo; [2019]
    Keywords : Corporate Social Responsibility CSR ; Small and Medium-sized Enterprises SMEs ; China; Quality of Corporate Social Responsibility Report; Ownership Structure; Institutional Context; Business and Economics;

    Abstract : The purpose of this thesis is to investigate how the ownership structure covering ownership concentration, managerial ownership and state-owned shares can affect the quality of CSR reporting in SMEs in China.... READ MORE

  4. 4. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  5. 5. Understanding consumer preferences for logistics services within online retailing of fresh products : A research conducted on Swedish consumers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Zhang Peiling; Li Tingting; [2018]
    Keywords : Food supply chain management; Logistics services; Fresh products; Online retailing; Consumer preferences; Conjoint analysis;

    Abstract : Background  In the context of booming e-commerce, logistics service is an opportunity as well as a challenge for fresh products e-retailers and their logistics service providers (LSPs). In fact, they offered various fancy logistics services, like evening home delivery, same-day delivery and recyclable packaging. READ MORE