Essays about: "Liability of Foreignness"

Showing result 1 - 5 of 14 essays containing the words Liability of Foreignness.

1. 1. Establishment of Swedish start-ups in Germany : A study of start-ups establishing in a foreign country

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Adrian Wepplinger; Anna Rosén; [2022]
   Keywords : liability of foreignness; culture; competition; Sweden; Germany; barriers to entry; strategy; EU;

   Abstract : Background: Sweden and Germany are closely linked with one another, with cultural similarities, long history of trade and close geographic proximity. Germany is an attractive country for Swedish companies to establish in due to its central location in Europe and its position as Europe's biggest economy. READ MORE

3. 2. Is Live Shopping the Future? Transferring and Adapting Chinese Live Shopping to the Swedish Market

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Isabel Heimonen; Patrik Bergfeldt; [2021]
   Keywords : live shopping; e-commerce; social media; the future of retail;

   Abstract : During recent years, live shopping has thrived in China. The variation of e- commerce implies promoting products in real-time during a live stream, allowing viewers to purchase the items while interacting with the promoter as well as other viewers. As of today, the phenomenon of live shopping has gotten foothold on the Swedish market. READ MORE

4. 3. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elizabeth Wangeci Muriu; [2021]
   Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

   Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

5. 4. Overcoming Liability of Foreignness within the Vegan Food Industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Johanna Brun Gustavsson; Taraneh Kianersi-Adegani; [2020-02-13]
   Keywords : Plant-based; Vegan food substitutes; Internationalization; Liability of Foreignness; Market knowledge; Network; Market knowledge; Network; Liability of Foreignness;

   Abstract : The world has become more global due to technological changes and industrialization. Thus, the food industry that used to be local has moved towards globalization as well. However, the industry is still strongly influenced by local preferences which makes the internationalization for companies within the food sector difficult. READ MORE

6. 5. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jie Chen; Tong Lu; [2020]
   Keywords : sharing economy; Airbnb; China; purchase intention; liability of foreignness;

   Abstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE