Essays about: "Liam Silva Vail"
Found 2 essays containing the words Liam Silva Vail.
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1. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. READ MORE
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2. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. READ MORE