Essays about: "Liam Strand"

Found 1 essay containing the words Liam Strand.

  1. 1. The Opportunity Cost Neglect of Money and Time : The Role of Mental Budgeting

    University essay from Linköpings universitet/Nationalekonomi

    Author : Gustav Fritzell; Liam Strand; [2018]
    Keywords : Behavioral Economics; opportunity cost neglect; mental budgeting; time; Beteendeekonomi; försummelse av alternativkostnader; mental budgeting; tid;

    Abstract : Consumers often fail to consider the alternative ways to spend money when making decisions to buy consumer goods, this is called opportunity cost neglect. In this experimental study, our objective was to replicate the previous research of Frederick et al. (2009) showing that reminding individuals about the opportunity cost affects their decisions. READ MORE