Essays about: "Lili Cai"
Found 1 essay containing the words Lili Cai.
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1. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation
University essay from Företagsekonomiska institutionenAbstract : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. READ MORE
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