Essays about: "Limin Chen"

Found 1 essay containing the words Limin Chen.

  1. 1. Exploring Coopetition in Single Firm and Its Contribution to Service Management : A case study in Red Star Macalline and IKEA China

    University essay from Företagsekonomi

    Author : Shuai Hao; Limin Chen; [2012]
    Keywords : coopetition;

    Abstract : Background: In the contemporary economy, companies increasingly cooperate withtheir competitors to create competitive advantages through knowledge creation andabsorption, broad resource pool, reduced risks and uncertainties, and better productsand services for consumers. This situation is termed as coopetition which refers tofirms simultaneously competing and cooperating with each other. READ MORE