Essays about: "Limited Editions"

Found 4 essays containing the words Limited Editions.

  1. 1. The Art of Scarcity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Brüchert; Lorenzo Dirksz; Nsunge Kaniki; [2020]
    Keywords : Scarcity; Luxury Branding; Fashion Branding; Contemporary Art; Limited Editions; Business and Economics;

    Abstract : The purpose of this paper is to explore the phenomenon of scarcity in branding within the fashion industry. Secondly, the aim is to show how fashion brands can utilize scarcity as a branding tool to transform products into luxury collector’s fashion items. The research shows that there are several connections between the presented cases. READ MORE

  3. 2. Are limited editions limited to products?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Keywords : limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. READ MORE

  4. 3. Jeg ved jo godt, at de ikke tror jeg findes – Et kvalitativt interviewstudie om queerpersoner i fertilitetsbehandling

    University essay from Malmö universitet/Fakulteten för hälsa och samhälle (HS)

    Author : Camilla Tved; [2019]
    Keywords : LGBTQ ; LGBTQ sundhed; LGBTQ familier; LGBTQ reproduktion; queer; queerfamilier; queer reproduktion; fertilitetsbehandling; regnbuefamilier; magt; HBTQ reproduktion; HBTQ fertilitetsbehandling; HBTQ hälsa;

    Abstract : Et kvalitativt interviewstudie som undersøger queer- og LGBTQ+ personers møde med det danske sundhedssystem i forbindelse med fertilitetsbehandling. Eksamensprojekt i sexologi 30 højskolepoint. Malmø Universitet: Fakulteten för hälsa och samhälle, Institutionen för sexologistudier, 2019. READ MORE

  5. 4. How to make ambassadors turn their friends into ambassadors

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Louise Andersson; Sara Klingberg; [2012]
    Keywords : Customer based brand equity; inter-consumer marketing; incentives; ambassadors;

    Abstract : With the internet's rampage, the possibilities for consumer-driven distribution of information are massive. One way to use this inter-consumer approach is to encourage existing customers, or ambassadors, to invite their friends and family to become a part of the brands success. READ MORE