Essays about: "Lina Björkman"

Found 2 essays containing the words Lina Björkman.

1. 1. Political Trade : A study of the relationship between bilateral trade flows and regime type

   University essay from Uppsala universitet/Nationalekonomiska institutionen

   Author : Lina Björkman; Maria Ullgren; [2018]
   Keywords : Trade; Regime type; Gravity model; Democracy;

   Abstract : In this study we examine how bilateral trade flows are affected by regime type. Previous research with the aim to investigate the effect of regime type on bilateral trade has primarily used a binary definition of democracy, and findings have indicated that democracies trade more extensively with other democracies. READ MORE

3. 2. Formulation Of Marketing Strategy In India : Application of the Global Strategy Formulation Model

   University essay from Ekonomihögskolan, EHV

   Author : Lina Nyrell; Jimmie Björkman; Lovisa Petersson; [2009]
   Keywords : Marketing; Global strategy formulation; India; Choice of segment;

   Abstract : Abstract As a part of the strategic planning process a company has to formulate a marketing strategy before entering a new market. For global marketers, formulation of a global marketing strategy is of big importance since it contributes benefits, including raising the efficacy of new-products launches, cost reduction and improving product quality and market share performance. READ MORE