Essays about: "Lina Hiltunen"

Found 1 essay containing the words Lina Hiltunen.

1. 1. It is not you; it is your social media behavior : An explorative research of what influences consumers’ perceptions of a brand within a social media context

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Maya Strinnhed; Lina Hiltunen; [2017]
   Keywords : Social media; Content Generation; Trust; Interactions; Influencers; Buzz; Word-of-mouth; Reputation;

   Abstract : Bachelor Thesis in Enterprising and Business Development, School of Business and Economics – Linnaeus University, 2EB01E, Spring Semester 2017.  Authors: Lina Hiltunen and Maya Strinnhed Tutor: Pär Strandberg Examiner: Frederic Bill Title: It is not you; it is your social media behavior - An explorative research of what influences consumers’ perceptions of a brand within a social media context Background: With the emergence of social media the communication landscape has changed and consumers tend to rely on online social information in a larger extent. READ MORE