Essays about: "Lina Karanikas"

Found 1 essay containing the words Lina Karanikas.

  1. 1. The Store - The Physical Place of Branding

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Lina Karanikas; Torun Öhman; [2008]
    Keywords : Branding;

    Abstract : AbstractThe market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. READ MORE