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1. 1. The Store - The Physical Place of Branding

   University essay from Företagsekonomiska institutionen

   Author : Lina Karanikas; Torun Öhman; [2008]
   Keywords : Branding;

   Abstract : Abstract The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. READ MORE