Essays about: "Lina Karlsson"

Showing result 1 - 5 of 12 essays containing the words Lina Karlsson.

  1. 1. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Lina Karlsson; [2021-07-27]
    Keywords : COVID-19; crisis communication; societal crisis; public organizations; public agencies; reputation; reputational threat; Image Repair Theory; IRT; Bureaucratic Reputation Theory; BRT; rhetorical analysis; rhetorical criticism; kategoria; apologia;

    Abstract : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. READ MORE

  2. 2. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

  3. 3. Predictability of return and volatility in Bitcoin markets

    University essay from Göteborgs universitet/Graduate School

    Author : Martin Eimer; Lina Karlsson; [2018-07-03]
    Keywords : Bitcoin; Price Manipulation; Abnormal Liquidity; Spoofing; Limit Order Book; High Frequency Trading;

    Abstract : We study how abnormal liquidity affects the predictive power of returns and volatility in Bitcoin markets. The presence of abnormal liquidity can be explained by price manipulation which is the result from previous studies that found manipulators present in the market. READ MORE

  4. 4. Glodomestication – IT Works both Ways. The linkage of Indian IT INVs’ internationalization process and creation of a competitive advantage

    University essay from Göteborgs universitet/Graduate School

    Author : Felicia Karlsson; Lina Åhl; [2016-10-14]
    Keywords : International New Ventures; International Business; Internationalization Process; Firm Growth; Resource Management; Competitive Advantage; Unique Resources and Capabilities; Indian Firms; Information Technology;

    Abstract : During the past years, the phenomenon of International New Ventures (INV) from emerging markets has been increasingly acknowledged where globalization has facilitated their internationalization into new foreign markets. As a result, this has led to the creation of a more dynamic and global market place, which has increased the need for firms to distinguish themselves through their competitive advantage. READ MORE

  5. 5. A framework for implementing the VMI model in an MRO partnership

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad; Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Abdulrahman Altabba; Lina Karlsson; [2016]
    Keywords : Supply Chain Management; Sustainable Logistics; MRO Maintenance; Repair; and Operations ; Vendor Managed Inventory; Electronic Data Interchange; VMI; EDI; Logistics Management;

    Abstract : Purpose - The purpose of this paper is to investigate the feasibility of implementing the Vendor Managed Inventory (VMI) model in an MRO (maintenance, repair, and operations) partnership, and highlight its potential economic, environmental, and organizational benefits, as well as limitations. Approach - First, a comprehensive literature review was conducted on fields relevant to VMI. READ MORE