Essays about: "Lina Karlsson"
Showing result 6 - 10 of 18 essays containing the words Lina Karlsson.
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6. Motivated or merely compensated? A study of the incentive system's effect on women in finance.
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This thesis investigates what challenges and opportunities incentive systems in the male-dominated finance industry imply for women professionals. By using a qualitative method where ten women investment bankers in Stockholm are interviewed, we find that monetary incentives are not the main motivation driver for women, but rather a supportive culture. READ MORE
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7. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.
University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikationAbstract : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. READ MORE
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8. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE
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9. Predictability of return and volatility in Bitcoin markets
University essay from Göteborgs universitet/Graduate SchoolAbstract : We study how abnormal liquidity affects the predictive power of returns and volatility in Bitcoin markets. The presence of abnormal liquidity can be explained by price manipulation which is the result from previous studies that found manipulators present in the market. READ MORE
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10. Glodomestication – IT Works both Ways. The linkage of Indian IT INVs’ internationalization process and creation of a competitive advantage
University essay from Göteborgs universitet/Graduate SchoolAbstract : During the past years, the phenomenon of International New Ventures (INV) from emerging markets has been increasingly acknowledged where globalization has facilitated their internationalization into new foreign markets. As a result, this has led to the creation of a more dynamic and global market place, which has increased the need for firms to distinguish themselves through their competitive advantage. READ MORE