Essays about: "Lina Lu"

Showing result 1 - 5 of 94 essays containing the words Lina Lu.

  1. 1. Cold War In The Ice Cream Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

  3. 2. Recovery of Dialcohol Cellulose using Micro- and Ultrafiltration Processes

    University essay from Lunds universitet/Kemiteknik (CI)

    Author : Lina Näslund; Gabriella Petersson; [2023]
    Keywords : Membrane filtration; Ultrafiltration; Microfiltration; Dialcohol cellulose; DAC; Bioplastics; Chemical engineering; Process design; Technology and Engineering;

    Abstract : The waste management and production of plastic play a concerning part in global warming and continues to have a negative effect on the environment. A promising strategy to address this challenge is to develop new sustainable materials, to replace current fossil-based plastics. READ MORE

  4. 3. What Are They Seeking Next?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lina Johansson; Mária Markhed Maxe; Emma Iversén; [2023]
    Keywords : foreign expansion; Foreign Direct Investment FDI ; intrinsic motives for FDI; natural resource-seeking; market-seeking; efficiency-seeking; strategic asset-seeking; experiential knowledge; market-specific knowledge; firm-specific knowledge; Business and Economics;

    Abstract : This thesis investigates the dynamics between firms’ shifting motives for engaging in foreign direct investments (FDIs) and the experiential knowledge acquired from increased experience and establishment in foreign markets. An embedded case study was performed on the multinational company Duni Group, drawing upon insights from semi-structured interviews with representatives from the case company. READ MORE

  5. 4. Machine learning based Topology Optimization

    University essay from Lunds universitet/Hållfasthetslära; Lunds universitet/Institutionen för byggvetenskaper

    Author : Lina Wihrén; [2023]
    Keywords : Machine learning; Topology Optimization; Artificial neural networks; Micromobility vehicles; Technology and Engineering;

    Abstract : This thesis aims to find a design suggestion for the chassis of a new micromobility vehicle developed by the company LEVTEK SWEDEN AB by using a multiple load, compliance based topology optimization. For this purpose, 9 static load cases are suggested, 4 of which have been derived from dynamic scenarios using an equivalent static load inspired approach based on free-body diagrams. READ MORE

  6. 5. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
    Keywords : Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

    Abstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE