Essays about: "Lina Renberg"

Found 1 essay containing the words Lina Renberg.

  1. 1. Identity and image – the story of expertise in a manufacturing company

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Lina Renberg; [2016]
    Keywords : Corporate identity; corporate communication; Media reputation. Media framed image; corporate image; manufacturing industry; stakeholder groups; future employees;

    Abstract : This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). READ MORE