Essays about: "Lina Wingren"

Found 1 essay containing the words Lina Wingren.

  1. 1. Blurring realities between NGOs & retailers: A qualitative study of what enables NGOs and retailers to sustain inter-organisational collaborations in strategic CSR-projects, despite conflicting logics

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Antonia Linnarsson; Lina Wingren; [2017]
    Keywords : Institutional Theory; Institutional Logics; Inter-Organisational Collaboration; Corporate Social Responsibility;

    Abstract : Inter-organisational collaborations between NGOs and retailers have become increasingly popular in Sweden. Yet, there is currently only a few studies that seek to explain how inter-organisational relationships between NGOs and retailers can be sustained over time, given the often fundamentally different institutional logics on which these two organisational types are based. READ MORE