Essays about: "Linda Dosekova"

Found 1 essay containing the words Linda Dosekova.

  1. 1. Employer Branding amongst Millennials in the Hospitality Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elena-Sophie von Rheden; Linda Dosekova; [2018]
    Keywords : employer branding; dis identification; Millennials; hospitality; Business and Economics;

    Abstract : The purpose of this study is to reveal and enable a deeper understanding and provide a more refined view on the intersections of employer branding, and (dis)identification, through the empirical focus on Millennials, based in the hospitality context. This is investigated by asking two research questions: “how is the employer brand presented to Millennials in Hotels International?” and “how is the employer brand perceived by Millennials in Hotels international?” This has given rise to a new framework that explicitly distinguishes between brand (dis)identification and organizational (dis)identification, and which is our main contribution to academic and corporate practitioners. READ MORE