Essays about: "Linda Gashi"
Found 1 essay containing the words Linda Gashi.
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1. Social media influencers - why we cannot ignore them : An exploratory study about how consumers perceive the influence of social media influencers during the different stages of the purchase decision process
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. Since companies now have a harder time reaching out to consumers, social media influencers have been used as a solution to influence the purchase decisions of consumers and thereby drive purchases. READ MORE
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