Essays about: "Linda Gashi"

Found 1 essay containing the words Linda Gashi.

  1. 1. Social media influencers - why we cannot ignore them : An exploratory study about how consumers perceive the influence of social media influencers during the different stages of the purchase decision process

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Linda Gashi; [2017]
    Keywords : Social media influencers; purchase decision process; consumers; content; expertise; attractiveness; social identity; trust;

    Abstract : Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. Since companies now have a harder time reaching out to consumers, social media influencers have been used as a solution to influence the purchase decisions of consumers and thereby drive purchases. READ MORE