Essays about: "Linda Javidi"

Found 1 essay containing the words Linda Javidi.

1. 1. All Aboard the Change Train : Administrative Heritage and Its Influence on Rebranding

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Linda Javidi; Johanna Raga Waronen; Maria Orrstenius; [2017]
   Keywords : Rebranding; Structure; Culture; Strategy; Administrative Heritage; Branding; MNC;

   Abstract : Research Questions: How does the different aspects of administrative heritage influence the internal acceptance of a rebranding? What are the main determinants of administrative heritage for the internal acceptance of a rebranding?  Purpose: The purpose is to investigate how administrative heritage affects multinational corporations in order to leverage strengths and counterbalance limitations when striving for internal acceptance of a rebranding.  Method: This study applied a qualitative research with an abductive approach. READ MORE