Essays about: "Linda Odenman"

Found 1 essay containing the words Linda Odenman.

  1. 1. Innovative Co-Branding. A case study of Swedish companies’ attitudes toward innovative marketing concepts

    University essay from Göteborgs universitet/Graduate School

    Author : Linda Odenman; [2015-07-13]
    Keywords : Innovation adoption; Service innovation; Entrepreneurial marketing; Branding; Co-branding;

    Abstract : This thesis addresses the difficulty to build a strong brand and capture the audience attention. In a noisy world, were consumers get bombarded by loud advertising and aggressive campaigns, companies are forced to adopt nontraditional, innovative brand strategies, including co-branding. READ MORE