Essays about: "Linda Reinikka"

Found 1 essay containing the words Linda Reinikka.

  1. 1. Brand Identity : Improving event tourism in Helsinki

    University essay from Södertörns högskola/Institutionen för ekonomi och företagande

    Author : Linda Reinikka; [2011]
    Keywords : Destination Branding; Brand Identity; Destination Brand Identity; Events.;

    Abstract : The tourism industry is one of the fastest growing industries in the world. Destinationcompetitiveness emphasizes the need to link competitiveness to a destination's ability to delivergoods and services better than other destinations on those parts of the tourism experience regardedas being important by tourists. READ MORE