Essays about: "Lindsey Oredsson"

Found 1 essay containing the words Lindsey Oredsson.

  1. 1. Communicating Responsibility : Audience reception of CSR communication on social media

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Lindsey Oredsson; [2014]
    Keywords : Audience Reception; Corporate Social Responsibility; CSR Communication; Business Ethics; Digital Marketing; Global Marketing; Online Communication; Public Relations;

    Abstract : This study offers insight into international audience reception of Corporate Social Responsibility (CSR) communication. Swedish companies are currently reaching international audiences through a variety of social media channels and this study analyzes how audiences in Sweden and the U.S. respond to specific messages. READ MORE