Essays about: "Lingerie"

Showing result 1 - 5 of 8 essays containing the word Lingerie.

  1. 1. Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Lieke Theadora Adriana Brinkhof; [2021]
    Keywords : social brand activism; consumers’ perceptions; authenticity; female millennials; Authentic Brand Activist; Brand Activist Aspirant; Business and Economics;

    Abstract : Purpose: The purpose of this study is to comprehend female millennial consumers’ perceptions towards lingerie brands that are categorised as ‘Brand Activist Aspirants’ compared to ‘Authentic Brand Activists’. Methodology: As this research focuses on studying consumers’ perceptions, a subjective social constructionist view was taken. READ MORE

  3. 2. The influence of breast asymmetry on the product development of bras : A mixed methods research

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sanne Jansen; Alina Milbradt; [2019]
    Keywords : Breast Asymmetry; Product Development; Bra Development; Intimate Apparel;

    Abstract : Background: The fashion world is increasingly aware of different body types and becomes more diverse every year. However, breast asymmetry, which is highly common among women with a rate of 88 percent, is not addressed by the fashion industry at all. READ MORE

  4. 3. Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday bra.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Melissa Egger; Natalie Walter; [2019]
    Keywords : Consumer Behaviour; Lingerie; Everyday Bra; High-Involvement Product; Generation Y; Perceived Influential Factors; Purchase Decision.;

    Abstract : Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. READ MORE

  5. 4. “Oh! I’m buying this bikini, it’ll fit perfectly when I’ve lost 2 kilos” : a study on how lingerie and swimwear companies influence consumers to buy their products

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Ngan Tran; Ebru Belul; [2017]
    Keywords : Generation Z; social media; willingness to buy; social self; body image;

    Abstract : Approximately 50% of girls and young women are not satisfied with their bodies. A huge reason for this is the thin body ideal dominating today’s social media. Lingerie and swimwear companies like Victoria’s Secret, Hunkemöller and Triangl uses the thin body ideal in their social media marketing but do not get any consequences for it. READ MORE

  6. 5. (S)examensarbete

    University essay from Konstfack/Textil

    Author : Cecilia Pfaff; [2016]
    Keywords : art; textile art; knitting; crochet; sex; sexy; sexiness; Instagram; selfie; performance; sun chair; craftivism; Dolly Parton; body; feminism; #xxxjobb; #123sexy; konst; textilkonst; stickning; virkning; sex; sexig; sexighet; Instagram; selfie; performance; solstol; craftivism; Dolly Parton; kropp; feminism; #xxxjobb; #123sexy;

    Abstract : Preface: Thank you to all the women in my life who have supported me through this process; to my mother, to my other mother (Susan), to Kara, to Jordan and, of course, to Dolly. Summary: (S)examensarbete is a journey through which I have questioned if knitting can be sexy. READ MORE