Essays about: "Lingyu Ye"

Found 2 essays containing the words Lingyu Ye.

1. 1. Transformational Leadership in the Chinese Culture : A Quantitative Study on the Impact of Transformational Leadership on Chinese Internet Companies’ Performance

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Mohamed-Amine Sakat; Lingyu Ye; [2021]
   Keywords : Transformational leadership; Chinese internet industry; Organizational performance; Employee voice behavior; Promotive voice; Prohibitive voice; Leaders; Motivation; Employees. ;

   Abstract : Abstract  Linnaeus University – Campus Kalmar School of Business and Economics Leadership and Management in International Contexts (60 credits)  Title: Transformational Leadership in the Chinese Culture – A Quantitative Study on the Impact of Transformational Leadership on Chinese Internet Companies’ Performance.  This research aims to study how transformational leadership affects organizational performance and the mediation effect of employee voice behaviour. READ MORE

3. 2. How does social media marketing affect mobile game companies’ brand equity in China?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lingyu Ye; Mingze Gao; [2020]
   Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

   Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE