Essays about: "Linhui Bian"

Found 1 essay containing the words Linhui Bian.

  1. 1. Visual Identity Effect on Sales in H&M

    University essay from Avdelningen för ekonomi

    Author : Linhui Bian; Qiudi Jiang; [2013]
    Keywords : Visual identity; Visual identity components; Advertising; Logotype; Storefront;

    Abstract : Abstract Purpose — The purpose of this thesis is to find how visual identity components impact on the sales of H&M. Through the establishment of a theoretical model. Methodology/approach — Base on the model, the thesis used qualitative research and quantitative research method. READ MORE