Essays about: "LinkedIn"

Showing result 1 - 5 of 39 essays containing the word LinkedIn.

  1. 1. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  2. 2. Human Capital disclosure on LinkedIn : A study on ownership structure and human capital disclosure in Sweden and Norway

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carl Azelius; David Johansson; [2019]
    Keywords : Human Capital disclosure; LinkedIn; Ownership structure; Agency theory; Legitimacy theory;

    Abstract : Background: Human capital disclosure is a widely examined topic by scholars, previous studies has mainly focused on annual reports and companies webpages. However, during the last decade, social media has grown in importance and it represent a new way for companies to interact with stakeholders. READ MORE

  3. 3. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

  4. 4. Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Clara Saarinen Langner; Felicia Forsgren; [2019]
    Keywords : Employer brand; Employer branding; Employer value proposition; Marketing communication; Promotion;

    Abstract : Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever.  Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competitors with an advantage. READ MORE

  5. 5. Creating legitimacy within blockchain startups in a virtual context : A study on how decentralized organizations raise funds before executing an Initial Coin Offering.

    University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Institutionen för informatik och media

    Author : Hoodo Yusuf; Malin Martinez Bergström; [2019]
    Keywords : ​Legitimation strategies; communication methods; blockchain; cryptocurrency; investor; ICO strategist; Initial coin offering.;

    Abstract : Denna uppsats ämnar att undersöka de kommunikativa processer för blockedjeteknologi startups som ska lansera en så kallad “initial coin offering” och således mynta sin egna kryptovaluta, såsom till exempel bitcoin. Vi avser att undersöka det strategiska kommunikation processerna detta involverar. READ MORE