Essays about: "LinkedIn"
Showing result 11 - 15 of 77 essays containing the word LinkedIn.
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11. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE
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12. Consumers’ perceptions of reusable returnable packaging
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable packaging. Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. READ MORE
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13. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn
University essay from Jönköping University/Tekniska HögskolanAbstract : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. READ MORE
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14. Diversity, Equity, Inclusion, and Information Systems : A qualitative study on how DEI teams in Canada interact with information systems
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Diversity, equity, and inclusion are concepts that have been embraced by organizations in the past years. More and more, companies understand the need to leverage diversity, equity and inclusion in their workforce, and a group of professionals have emerged to support them to achieve this goal: the DEI teams. READ MORE
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15. Well-being at work: The interconnection between personality, motivation and health
University essay from Lunds universitet/Institutionen för psykologiAbstract : Research links motivation to well-being and personality. There have also been studies regarding the connection between personality and health. READ MORE