Essays about: "Linnéa Fröström"

Found 1 essay containing the words Linnéa Fröström.

  1. 1. Mitigating Uncertainty by Including the Customer in the Fuzzy Front-End of Innovation - A comparative multiple-case study of Polestar and On to identify successful customer collaboration

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Fröström; Oscar Söderlund; [2021-07-06]
    Keywords : customer co-creation; uncertainty reduction; fuzzy front-end; open innovation; customer characteristics; incremental and radical innovation;

    Abstract : The fuzzy front-end (FFE) is the first phase of new product development which is associated with high levels of uncertainty. Mitigating uncertainty is a key factor to enable successful innovation. READ MORE