Essays about: "Linnéa Jansson Pålsson"

Found 1 essay containing the words Linnéa Jansson Pålsson.

  1. 1. “I don’t care” : Describing digital natives emotional response towards provocative advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linnéa Jansson Pålsson; Rebecka Fallenkvist; Shuai Huang; [2018]
    Keywords : Advertising; Provocative advertising; Digital Natives; Emotional response; Resistance; Provocative Advertising Effectiveness;

    Abstract : Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a strategy implemented to make a strong impression on the consumers. READ MORE