Essays about: "Linnéa Wallberg"

Found 1 essay containing the words Linnéa Wallberg.

  1. 1. Policies and Guidelines in B2B Social Media Marketing : A Qualitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Karlsson; Linnéa Wallberg; Rebecka Tudorache; [2020]
    Keywords : Social Media; Social Media Marketing; Social Media Policies; Social Media Guidelines; Social Media Risk Management; Social Media Risks; Business-to-Business B2B ; B2B Social Media Marketing;

    Abstract : This qualitative study focuses on how social media policies and guidelines are used in practice within nine different Swedish industrial B2B companies. This study identifies their social media policies and guidelines in order to examine its content and investigates how the participating companies use their social media policies and guidelines in their marketing activities according to the interviewees. READ MORE