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1. Policies and Guidelines in B2B Social Media Marketing : A Qualitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This qualitative study focuses on how social media policies and guidelines are used in practice within nine different Swedish industrial B2B companies. This study identifies their social media policies and guidelines in order to examine its content and investigates how the participating companies use their social media policies and guidelines in their marketing activities according to the interviewees. READ MORE
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