Essays about: "Linnea Abrahamsson"

Found 3 essays containing the words Linnea Abrahamsson.

  1. 1. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Linnea Abrahamsson; Maria Guadalupe Sayd; [2022]
    Keywords : online customer experience; customer experience; fast fashion; Business and Economics;

    Abstract : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. READ MORE

  3. 2. The Role of Knowledge Acquisition in Internationalization: A dual case study of Swedish digital SMEs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hendrika Öpik; Linnea Abrahamsson; [2021]
    Keywords : knowledge; knowledge acquisition; congenital learning; experiential learning; vicarious learning; grafting; searching and noticing; internationalization; digital firm; SME; Business and Economics;

    Abstract : This paper investigates the role of knowledge acquisition in the internationalization of digital small and medium-sized enterprises (SMEs). An organizational learning perspective is adopted by examining how each of Huber’s (1991) five knowledge acquisition types are used in firm internationalization. READ MORE

  4. 3. Exploring the positioning of tobacco-free snus as a new category in the disruption of the market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Linnea Abrahamsson; Alice Pettersson; Charlotte Sternberg; [2021]
    Keywords : Positioning; Disruption; Target group; New Category Management; Tobacco-free snus; Nicotine pouches; Business and Economics;

    Abstract : Purpose: To explore the positioning of tobacco-free snus as a new category in the disruption of the market. Theory: Positioning, Disruption, Blue Ocean Strategy, New Category Creation Methodology: This paper uses a qualitative and exploratory research method. READ MORE