Essays about: "Linnea Bergman"

Found 2 essays containing the words Linnea Bergman.

1. 1. The Importance of Personal Branding and Social Psychology in Recruitment - May The Odds Be Ever In Your Favour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Linnéa Bergman; Emilia Köpberg; [2015]
   Keywords : Personal Branding; Business Graduate; Recruitment; Personality; Personal Chemistry;

   Abstract : Media has during the past years paid more attention to the usage of personal branding while applying for a job. This thesis aims to investigate how business graduates' personal branding efforts are perceived by recruiters, while also researching what other factors that might influence the decision of inviting a candidate to a first interview or employing a candidate. READ MORE

3. 2. Progress or Regression? How Poverty and Development are Portrayed in Advertising

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Linnea Bergman; [2013]
   Keywords : stereotypes; advertising; representation; development support; developing world;

   Abstract : The aim of this paper is to show how organizations portray the developing world and development support in advertisements and how it relates to the criticism existing against development support. What messages are sent to the reader? Do the advertisements contradict the existing criticism against development support or do they reinforce stereotypes and prejudices?Four organizations are analyzed: the Red Cross; Save the Children; PLAN Sweden; and We Effect. READ MORE