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Found 2 essays matching the above criteria.

1. 1. Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Linnea Björck; Meiru Lu; [2019]
   Keywords : Consumer Perception; Country of Origin; Country of Ownership; Brand Image; Electric Vehicles; Business and Economics;

   Abstract : Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. READ MORE

3. 2. Limited edition: Collaborations between luxury brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lusiyana Ivanova Dimitrova; Linnea Björck; Alice Fregne; [2018]
   Keywords : Limited edition; luxury; co-branding; brand characteristics; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to see what luxury brands gain from a limited-edition collaboration in terms of segment, positioning and target group and based on the identity prism, see what characteristics that are transferred from and to the brands in the collaboration. Design/methodology/approach: First a literature review is presented with relevant theories for the purpose of the paper. READ MORE