Essays about: "Linnea Goodman"

Found 1 essay containing the words Linnea Goodman.

  1. 1. For the Love of the Game : The role of social media and strategic communication in developing women’s softball in Europe

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Linnea Goodman; [2018]
    Keywords : non-profit organizations; strategic communication; communities; social media; sports organizations;

    Abstract : This study explores how social media contributes to the relationship between community and non-profit organizational communication in the scope of marginalized women’s sports. The analysis of the data is based on a theoretical framework of social identity and self-categorization theories in imagined communities from a non-profit, strategic organizational communication perspective. READ MORE