Essays about: "Linnea Kaveryd"

Found 2 essays containing the words Linnea Kaveryd.

  1. 1. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elina Heidenborg; Linnea Kaveryd; [2023]
    Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

  3. 2. Worth It? A quantitative study on the value for discount retailers to communicate sustainability

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Kaveryd; Emma Söderberg; [2021]
    Keywords : Discounter; Discount retailer; Sustainability communication;

    Abstract : Sustainability and discount retailing are two fields growing in parallel in the Swedish market. A debate on whether sustainability and low prices are a possible combination or a trade-off has emerged among stakeholders including business leaders, consumers and trade organisations. READ MORE