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Showing result 1 - 5 of 6 essays matching the above criteria.

1. 1. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans

   University essay from Stockholms universitet/Tolk- och översättarinstitutet

   Author : Linnéa Nyberg; [2023]
   Keywords : Translation; translation studies; transcreation; English to Swedish; translation strategies; text functions; questionnaire; text analysis; Översättning; översättningsvetenskap; transkreation; engelska till svenska; översättningsstrategier; textfunktioner; enkät; textanalys;

   Abstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE

3. 2. SLANG IN TRANSLATION A Case Study of the Swedish Subtitles in the Film Clueless.

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Linnea Nyberg; [2020-09-08]
   Keywords : slang; subtitles;

   Abstract : This study investigates how English slang is translated in the Swedish subtitles in the film Clueless (1995) looking at how the meaning and message can be transferred. Subtitles are interesting to look at since they follow strict conventions, limiting the translator from being verbose or adding extra information. READ MORE

4. 3. Attitudes toward location-based advertising on Social Media platforms

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Linnea Czarnecki; Josefie Nyberg; [2017]
   Keywords : ;

   Abstract : Title: Attitudes toward location-based advertising on Social Media platforms Authors: Josefie Nyberg and Linnea Czarnecki Supervisor: Thomas Helgesson Level: Bachelor thesis, 15 hp (credits) Keywords: location-based advertising, Social Media, LBA, advertising acceptance Purpose: The purpose of this study is to determine potential differences in attitudes toward location-based advertising (LBA) between different Social Media platforms. The study also aims to examine if additional factors could be affecting the LBA acceptance on Social Media. READ MORE

5. 4. Strategic Renewal and Management Control Systems : The Implementation Process of Strategic Renewal Through MCS

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Linnea Wiberg; Linda Nyberg; Sjödin Viktoria; [2015]
   Keywords : Strategic Renewal; Management Control Systems; Top Managers; Middle Managers; Operational Managers; Diagnostic Control Systems; Interactive Control Systems; Innovation;

   Abstract : Background: Strategic renewal is a phenomenon where companies decide to do strategic alterations with the aim to improve their stasis in the current market (Kiesler & Sproull, 1982). This can be accomplished in several ways; in this report the focus is on management control systems and how they are incorporated in the strategic implementation process in order to drive and generate renewal. READ MORE

6. 5. Fallstudie av innergårdar och entréplan vid Televerket i Farsta : dokumentation, värdering och framtida utveckling

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Ellinor Andersson; Linnea Bohlin; [2013]
   Keywords : Ann Fagerström Tronde; gestaltning; Klaus Stritzke; kulturhistorisk miljö; restaureringsprincip; Riksantikvarieämbetets värderingssystem; Sven Olov Nyberg; vårdprinciper; fallstudier;

   Abstract : There are few legally protected gardens in Sweden, and those that are protected are mainly from the 17th and 18th centuries. All time periods have the same value and more modern gardens therefore needs to be protected. Evaluating parks is, however, complicated since it do not exist any methods. READ MORE