Essays about: "Linnea Pernebrink"

Found 1 essay containing the words Linnea Pernebrink.

  1. 1. Retailing in the digital age : A cross-sectional survey of employees' attitudes toward digitalization

    University essay from Umeå universitet/Företagsekonomi

    Author : Linnea Pernebrink; Adam El Azab; [2019]
    Keywords : Digitalization; retail employees; attitudes; e-commerce; self-service systems;

    Abstract : Digitalization is changing the world, and the retail industry is no exception. The new technologies are affecting retail in multiple ways to increase sales and customer satisfaction. This change is being observed in the physical stores as well as new online markets. READ MORE