Essays about: "Linyang Ding"

Found 1 essay containing the words Linyang Ding.

  1. 1. Luxury Market : a study of purchasing intentions for luxury goods in China

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Linyang Ding; Fengqi Hu; Min Pang; [2013]
    Keywords : purchasing intentions; luxury goods; culture; economy; lifestyle; generations; China;

    Abstract : Purpose/aim Culture, lifestyle and economy are the three factors that influence the purchasing intentions for luxury goods. The aim of our dissertation is investigating if the importance of the factors will be changed or not, with the changing generations in China. READ MORE