Essays about: "Lisa Alm"
Found 4 essays containing the words Lisa Alm.
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1. The Best Gillette Can Be?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE
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3. Pulling out of a market in times of crisis. Case examples from Russia’s invasion of Ukraine and its implications on brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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4. Archiving in the era of online activism : challenges and practices of collecting and providing access to activist social media archives
University essay from Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskapAbstract : .... READ MORE