Essays about: "Lisa Dahlbeck Jalakas"

Found 1 essay containing the words Lisa Dahlbeck Jalakas.

  1. 1. The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Lisa Dahlbeck Jalakas; [2016]
    Keywords : Femvertising; feminist advertising; commodity feminism; Dove; Always; Barbie; Verizon; brand activism; empowerment; audience engagement; ambivalence; political resource; marketing; Social Sciences;

    Abstract : This thesis explores the relationship between feminism and advertising from the individual woman's perspective. In-depth qualitative interviews with fourteen Swedish women have been conducted, in which a number of feminist advertisement videos have been viewed and discussed. READ MORE