Essays about: "Lisa Parfelt"
Found 2 essays containing the words Lisa Parfelt.
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1. "LED There Be Light" - A Quantitative Study of LED Perimeter Advertising Recall
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The market for sponsorship and sports marketing is growing steadily. At the same time new technology and new display solutions in perimeter advertising have increased the price and opportunities of exposure. READ MORE
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2. Advertising - Then and Now, "A qualitative study of Internets effect on advertisement strategies"
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : With the rapid growth on Internet and the change in customers' attitude and behavior towards digital media channels today, advertisers can expand their traditional advertisement strategy towards a more digital advertisement strategy. Thanks to technological progress, new ways of building creative campaigns now exists. READ MORE